Meeras Nilofer Couture

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35-B, Aziz Avenue, Canal Bank, Lahore,


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Nilofer Shahid, with her passion and volcanic creativity, reinvents the classic vision of Haute couture garments and accessories, to create dreamy moods! The word ‘Meeras’ literally translates into ‘legacy’ that alone explains the philosophy behind what has become Pakistan’s most prominent fashion house – ever bringing a taste of the past into the present. Meeras was launched in 1991 by Nilofer Shahid and is today one of the leading haute couture fashion houses in Pakistan; and has become a benchmark in the Pakistani fashion industry. Meeras produces Bridal, Formal, Casual and Western wear for women along with Accessories and its own exclusive Men’s line, presenting 2-3 collections over the year; producing couture garments to casual wear, along with shoes, handbags, jewelry, scarves and soft home furnishings. MEERAS has a large skilled workforce and a team of professionally trained designers. MEERAS shopping website is also launching very soon. Meeras is the only fashion house in Pakistan to work on profound themes with extensive research, hence having an edge over all their competitors in Pakistan. Each garment has its own story and philosophy, pertaining to a certain theme/inspiration. Consequently, the challenge to blend history, poetry and art into a wearable garment drove Meeras to access professionals from all required areas and train them extensively. Each department is being revamped constantly with new strategies and workforce. They are taught to work cohesively, diligently and sincerely, which is very important for the growth of our company. The Research and Development Department is constantly given targets to be in line with world trends and above our competitors. The MEERAS accessory line has been recently launched and her exclusive and distinctive jewel pieces are highly valued.. Meeras produces from extremely traditional to a fusion line, from couture to prêt, fusing the West and come up with a wearable exotic look having its own strong signature style. Meeras was also the 1st fashion house to support PIFD, Pakistan Institute of Fashion & Design, realizing the urgent need of such an institute for the benefit of Pakistan fashion industry, by and large. The motto is to keep on reinventing but keep the Meeras signature in mind regarding innovation, strong sense of style, perfect finishing, world trends, marketing, media etc.

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